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| It's Official, Meguiar's Signs Major Deal With IDRC for 2001 and 2002 Seasons |
FOR IMMEDIATE RELEASE *** 06-15-01
Meguiar's Becomes Official Car Care Product of the IDRC and Title
Sponsor of Movement One Car Show
The company renowned for over 100 years of car care excellence is now
looking forward to a long-term relationship with the number one sport
compact motorsports event producer. Just days ago, the ink met the
paper on a deal that looks to be a major benefit for everyone involved in the
sport compact industry. Meguiar's will now be the title sponsor of the IDRC's
Movement One car show for all of the 2001 and 2002 seasons. Meguiar's
products will also become the "Official Car Care Products" of the IDRC
during the same time period.
National Director Michael Ferrara had this to say, "There are only a
few
companies in the world that possess the vision, resources, adaptability
and
ability to execute that are required to be in business for 100 years.
Meguiar's is one of the select companies able to identify the marketing
properties that will lead it to increased market share in the near and
distant future. We are thankful of Meguiar's support to our
organization and
the industry as a whole. We only hope that we can also learn from
Meguiar's
so that we'll be leaders in our segment for the next 100 years."
In just a little over one year, Movement One has quickly become the
largest
outdoor national series of car shows dedicated to the import and sport
compact car market. What started as a side attraction with 30-to-40
show
cars has grown to a main attraction with car counts pushing the 200
mark.
By this season's end, attendance is projected to reach the 300 car
level.
Supporting this growth, the Meguiar's Movement One car show is looking
to
give more to the participants and the fans of these eye-catching cars.
Meguiar's Movement One participants can now look forward to thousands
of
dollars of Meguiar's car products that will be distributed to each and
every
participant of the Movement One showcase at the IDRC events.
Meguiar's involvement in the IDRC events will also benefit the racers.
Now,
winner's of all eight IDRC classes will be eligible to win Meguiar's
detailing packages by running the Meguiar's decal at the IDRC events.
National Sales Manager Kelvin Tohar went on to say, "We are very
excited to
have Meguiar's involved as one of our major sponsors. Recently, our
events
have attracted a number of new sponsors, most looking for multi-year
arrangements due to our incredible growth. Currently, we are offering
significant discounts for the companies interested in getting on board
for
the 28 events that we'll hold between now and the end of 2002."
For more information, contact IDRC at:
IDRC, Inc.
21405 Brookhurst Street
Huntington Beach, CA 92646
(714) 593-0280 / (714) 593-0281 fax
info@importdrag.com
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