Import Drag Racing – The Facts

To sum it all up, the stage is set for more sponsors to become involved in the most exciting new Motorsports/Lifestyle event series in America. This series reaches a younger audience that’s more diverse than ever before. Life’s a drag, now more than ever.

Who are we?

IDRC, Inc is the world’s largest lifestyle Motorsports event producer with 15 national events in nine regions across the United States.  We are a privately owned corporation and our only business is event production.  We lead in event attendance, coverage and record-setting performance.  Now in our fifth season, event attendance is projected to reach nearly 200,000, with coverage of events expected to reach 2.5 million enthusiasts.

Why is this unique?

Import drag racing started in the 1970’s when imports hit the United States. The movement slowly gathered momentum over the past 30 years and came to the forefront of Motorsports in 1998 when IDRC developed the first national series, dedicated to imports and sport compact racecars. The cars are not your typical racecars. The powerplants are the most technologically advanced in the world, producing more power per cubic inch on gasoline or methanol than any other engines in the world.

We expanded in the following years to become the first national championship drag racing series.  At present IDRC leads all competitors in the segment, including the NHRA.

Who’s the Audience?

Not the typical Motorsports’ audience. It’s a new generation of Motorsports enthusiasts, with no ties to the conventional NASCAR, NHRA, and CART racing series. The IDRC series is followed by more than 2.5 million NEW enthusiasts across the United States including Puerto Rico and Hawaii.  Unlike other forms of Motorsports, the audience is younger:  67% under 25 years old and 92% under 35 years old.

Who are some of our Current Sponsors?

Ford, Mazda, Toyota, BFGoodrich Tires, Toyo Tires and Meguiar’s.

How Can I Become a Sponsor?

Give us a call at (714) 593-0280. We’ll put together a custom program for all of your advertising, marketing and promotion needs.